Lifestyle & Entertainment

23 books Mark Zuckerberg thinks everyone should read

‘Rational Ritual’ by Michael Suk-Young Chwe

Zuckerberg thinks this book by UCLA economist Michael Suk-Young Chwe can help its readers learn how to best use social media.

“The book is about the concept of ‘common knowledge’ and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well,” Zuckerberg writes.

Chwe’s idea may sound complicated, but it’s essentially a breakdown of the psychology behind people’s interactions with others in public settings, and how they use these communities and rituals to help form their own identities.

Find it here »