Dear readers, please note that Business Insider will be sunsetting our Indonesia edition at the end of June 2017. Thereafter, all visitors based in Indonesia will be redirected automatically to our BI Singapore site. You will still be able to return to our other BI editions using our edition picker should you choose. We will continue publishing what you need to know on our Singapore and Malaysian editions with a regional focus. Thanks for reading!

Weight Watchers is up 20% after a tweet from Oprah and a new diet ranking

Diet company Weight Watchers is surging on Wednesday after a double dose of good news for the company.

For one thing, the company was named the fourth-best diet in US News & World Report’s new ranking of eating plans on Wednesday.

Additionally, major investor and board member Oprah Winfrey tweeted a new advertisement supporting the company. The ad features Winfrey claiming to have lost over 40 pounds since starting on Weight Watchers and encourages others to “take the leap” by signing up for the plan.

Following both pieces of news, the stock is up over 20% on the day as of 1:15 p.m. ET.

This isn’t the first time an ad from Winfrey has moved the needle for the weight loss company. In January 2016, Winfrey tweeted out an ad touting a 26 pound weight loss and Weight Watchers stock subsequently leaped by 20%.

 

NOW WATCH: Watch Yellen explain why the Federal Reserve decides to raise rates

Please enable Javascript to watch this video


Tagged In

Comments are closed.